Our Story
Our Story
Every bar of soap we make starts with the same first ingredient: LOVE.
Not a metaphor. Not marketing fluff. It's literally written into every single recipe — right there before the olive oil, the shea butter, and the essential oils. Because that's how Purdy Natural was born: out of a genuine love for what goes on your body, and a belief that natural actually means something.
How It All Started ✨
We're a small, handmade soap and skincare studio rooted right here in London, Ontario. No factory floor. No conveyor belts. No ingredients you need a chemistry degree to pronounce. Just small-batch craftsmanship, real botanicals, and a whole lot of passion for skin that feels as good as it looks.
What started as a love for natural living and a deep distrust of the ingredient lists on big-brand shelves turned into something beautiful: a line of soaps and skincare products made for real people — your sensitive skin, your acne-prone skin, your little ones' skin, your "I just want to smell amazing" skin.
Small-Batch on Purpose 🌿
We keep things small on purpose. Small batches mean we can obsess over every bar, every balm, every bottle. It means our olive oil is fresh. Our essential oils are carefully sourced. Our goat's milk is organic. And our shea butter actually does its job because it hasn't been sitting in a warehouse for two years.
When you buy from Purdy Natural, you're not getting bar #47,832 off an assembly line. You're getting something made with intention — and a little bit of soap-maker magic.
All-Natural. Always. 🌱
We believe your skin deserves better than synthetic fragrances, harsh detergents, and mystery fillers. Every Purdy Natural product is made with plant-based oils, real essential oils, and natural botanicals like lavender flowers, alkanet root, cranberry seeds, activated charcoal, and locally sourced honey.
Our philosophy is simple: if we wouldn't eat it (okay, most of it), we won't put it on your skin.
Natural for everyone — every skin type, every age, every vibe.
Proudly London Ontario Local 🍁
We're your neighbours. We shop at the same farmers markets, cheer for the same teams, and complain about the same winters. Supporting Purdy Natural means supporting a local maker who genuinely cares about this community — and genuinely cares about what you're lathering onto your skin every morning.
When you buy local, you're buying a story. And ours is one we're pretty proud of.
Made With Love (Seriously) 💛
We name our soaps after songs. We write ingredient lists that start with LOVE. We make bars for hippies and minimalists and "hashtag blessed" types and everyone in between. Because good soap — really good, actually-natural soap — should be for everybody.
Welcome to Purdy Natural. We're so glad you found us.